Our view on inspiring a circular mindset

As a global home-furnishing brand, IKEA has a big responsibility – and with it, big growth opportunities – to make a large-scale, positive impact on climate and resource use by adopting a circular business model. We've always looked for ways to make more from less and find new, creative ways to deal with limited resources. But with increasing customer demands for both affordable and sustainable products, along with growing threats to our planet, IKEA is on an urgent journey to integrate this new business model – and a new mindset – that moves from a linear to a circular business.